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Eight-Time Sports Emmy Winner Dead at 78 THR

A sports director who was an eight-time Sports Emmy winner has died after a battle with cancer. According to The Hollywood Reporter, Sandy Grossman, who directed 21 seasons of NFL coverage, died at 78.

Grossman worked extensively with John Madden and Pat Summerall for CBS and Fox, the story notes. “He came to Fox from CBS with Madden and Summerall for the 1994 season, when Fox first got NFC rights -- a major boon for the network,” the piece reports.

He directed a record 10 Super Bowls, five Stanley Cup Finals for Fox and 18 NBA Finals for CBS.

"The key to anything is, 'What does the viewer want to see?' " Grossman told the Palm Beach Post in 2011. “It's not just what I want to show. Somebody out there is an aficionado of the sport and I didn't want to offend them. I always made a point to treat every event I did like it was the Super Bowl because, for them, it is."