NCAA March Madness Live Sets Streaming Record TVWeek
Turner Sports announced that this year's NCAA March Madness Live set a record for video consumption with 69.7 million live video streams across all platforms. "This year’s live video streams are up 42% over last year’s tournament, far exceeding the total of 49 million live video streams for the entire tournament in 2013," the company announced today.
The release adds: "NCAA March Madness Live netted 15 million hours of live video consumed for this year’s tournament, also an all-time record and a 7% increase over last year. Additionally, NCAA March Madness Live represented a watershed event for the TV Everywhere initiative, marking record-setting year-over-year growth in usage and surpassing total TV Everywhere consumption for the entire 2013 tournament by the end of the second round."
The National Championship Game Monday between Kentucky and Connecticut had 2 million live video streams, up 30% from last year’s title game.