TVBizwire

Sony Goes Retro With 'Goldbergs' Product Line TVWeek

Sony has announced a deal between the ABC comedy series "The Goldbergs" and Sony Pictures Consumer Products, along with Bioworld and CafePress Inc., to develop a line of user-created, 1980s-themed apparel and accessories.

"'The Goldbergs' will bring '80s-inspired apparel and accessories back to stores, capitalizing on the nostalgia trend among Gen X and Gen Y consumers and the massive all-family popularity of the breakout comedy series," SPCP announced. "With the series set in '1980-something,' the line will borrow from pop cultural references across the decade for imagery to adorn the product line. Bioworld's first assortment of T-shirts sports images of the 'Goldbergs' cast, spotlights catch-phrase lines from the series and celebrates lost but beloved icons of the '80s such as VHS tapes, cassettes, brick-sized mobile phones and leg warmers."

Some of the designs will feature "an authentic vintage feel, as though the T-shirts were actually printed in the '80s," the comlpany added.

The apparel will also be featured on CafePress.com.

"CafePress' unique platform enables fans to create and share designs inspired by favorite TV shows on hundreds of products including T-shirts, technology cases and drinkware accessories," SPCP said. "CafePress was selected because it is considered an industry leader in the customization space and is highly regarded for its ability to enhance partner brands through unparalleled fan engagement, multi-channel distribution and considerable product selection.

The announcement notes that "The Goldbergs" is ABC's No. 1 freshman comedy of the season, and ranks No. 1 in its Tuesday time slot across broadcast and cable.

"'The Goldbergs' are a loving family -- just with more yelling," SPCP noted. "Before parenting blogs and peanut allergies, there was a simpler time called the '80s. For geeky young Adam (Sean Giambrone), these were his wonder years, and he captured every crazy moment with his video camera. Mom Beverly (Wendi McLendon-Covey), the 'smother,' is an overprotective matriarch with zero boundaries. Dad Murray (Jeff Garlin) is gruff and sometimes oblivious. Erica (Hayley Orrantia) is popular and terrifying. Barry (Troy Gentile) is overly emotional but has mad rap skills. Beloved grandfather 'Pops' (George Segal) is a Don Juan schooled in the ways of love."

The show is based on the real-life experiences and family of its creator, Adam F. Goldberg.

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