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DirecTV Boss Rains on the Parade of Those Hoping to See the L.A. Dodgers in the Lineup Deadline

The CEO of DirecTV had some discouraging words for fans hoping DirecTV and Time Warner Cable will settle their differences and bring TWC's SportsNet LA -- with its L.A. Dodgers package -- to the satellite company's lineup.

Deadline.com reports that DirecTV head man Michael White is holding the line against what he sees as too high a price being demanded by Time Warner.

White "chafes at the price TWC wants, reportedly $4 per month for each subscriber who receives the channel," the story reports, quoting White saying: “It’s a tax on most customers who wouldn’t pay it if they had a choice.”

White is quoted in the story saying that TWC's $8.35 billion, 25-year commitment for distribution rights was "an unprecedented deal above any rational view of the market," particularly in light of the baseball season being only six months long. White made his comments during a conference call with analysts.

Commenting on the loss of DirecTV subscribers in the Los Angeles market because of the Dodgers situation, White said the churn in L.A. has been "immaterial."

But he did offer this ray of hope: “We’d still like to carry the Dodgers. We’re still having discussions with Time Warner Cable about it.”

He added: "We’ll continue discussions and hope we can get to a sensible place.”

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