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Disney's Hit Movie 'Frozen' Establishes a Foothold on the Small Screen (Here's the Video) Variety, TVLine

Disney’s hit movie “Frozen” has been a big seller both at the box office and with its soundtrack, and now it’s entering the television realm. Variety reports that the move began over the weekend with the introduction of the character Elsa to the ABC drama “Once Upon a Time."

Sunday’s two-hour season finale of the series revealed that Elsa was brought back to Storybrooke by Emma Swan, although the character was only shown from behind, the story notes.

Creator Adam Horowitz told TVLine that the show's producers fell “in love with the movie,” adding that he and co-creator Eddy Kitsis had thought about how to add a “Frozen” storyline since seeing it.

“We pitched the studio and the network and they were kind enough to say, ‘Go do it,’” Horowitz said.

Kitsis added, “What’s funny is that people think Disney called us up and was like, ‘You need to do "Frozen,"’and it’s really actually quite hard to get these characters. It’s not like they call you up and say, ‘We’d like you to do this.’ It’s actually quite the opposite. You have to work at it and have a vision and the spirit.”

Here's a clip posted by ABC: