NCC Media Launches Automotive Marketing Group TVWeek
The advertising sales, marketing and technology firm NCC Media today announced the launch of the new NCC Automotive Marketing team. The team will work with automakers, ad agencies, dealer groups, aftermarket and power sports companies to target consumers through television and digital media.
"The new group’s aim is to serve auto marketers and their ad agencies by providing highly tailored consumer research and assembling comprehensive, customized marketing campaigns across multiple platforms. The group will be led by Andrew Capone, NCC’s Senior Vice President of Marketing & Business Development," the company said in today's announcement.
The release adds: "The automotive and media landscapes have shifted markedly over the last few years, and the next decade will see a revolution in how auto marketers target, reach and sell to a rapidly evolving consumer base. The new group will reach cable television, digital media, interactive video, sales promotions, branded content, mobile, social media and additional platforms."
In a statement included in the announcement, Capone said: “Automotive marketers and their ad agencies are seeking consultative media partners who can contribute to the growth of their businesses, not just sell them ad impressions. NCC is making a considerable investment in staff and in cutting-edge research and big data that will allow auto marketers of every stripe to better utilize our unrivaled consumer targeting and advanced advertising technologies in the years ahead."