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CBS Wins Prime Time as ‘Big Brother’ Holds Steady

Jun 27, 2014  •  Post A Comment

CBS rolled out part two of its "Big Brother" season premiere Thursday night, lifting the Tiffany Network to a ratings win over its broadcast rivals, based on Nielsen overnights for the key 18-49 demo.

TVbytheNumbers.com reports that the one-hour reality program delivered a 2.3 average in adults 18-49, matching Wednesday's part one and improving 10% on the premiere a year ago. Leading out from "Big Brother," "Elementary" settled for a 0.7.

Even with repeat programming in the mix — "The Big Bang Theory" (1.7 average in 18-49) and "The Millers" (1.2) — CBS had enough to come out on top for prime time overall, both in the demo and in total viewers.

Second-place Fox saw "Hell's Kitchen" drift down 6% from a week ago in the 18-49 demo to a 1.7 average, while "Gang Related" equaled last week's number, a 0.8.

ABC was off the pace, as the premiere of "NY Med" at 10 p.m. mustered only a 0.9 average in 18-49. "Black Box" slipped 14% from a week ago to a series-low 0.6, while "Rookie Blue" lost 27% from its two-hour premiere a week ago, equaling its series low with a 0.8.

NBC 's best turnout was for "Last Comic Standing," which was off 29% from a week ago with a series-low 1.0 in viewers 18-49. "Undateable" fell 11% from last week to a series-low 0.8, the same number delivered by a "Hollywood Game Night" repeat.

For prime time overall, CBS was on top in the 18-49 demo with a 1.5 average, ahead of Fox (1.3), Univision (1.2), NBC (0.9) and ABC (0.8). CBS led total viewers with 5.7 million, topping ABC (4.8 million), Fox (3.7 million), NBC (3.1 million) and Univision (3.0 million).

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