How Low Can CNN's Ratings Go? On Friday Night Things Got Especially Bad Deadline
CNN's recent ratings struggles appeared to take a turn for the worse Friday night, when the former cable news leader had its worst result in the 10 p.m. time slot in 14 years, drawing only 35,000 viewers in the key news demographic of viewers 25-54, Deadline.com reports.
The channel hadn't had a demo number that small since May 9, 2000, on what Deadline calls a “very quiet Tuesday night during the last year of Bill Clinton’s presidency,” when CNN drew only 33,000 viewers in the demographic. The all-time low for the network in the 10 p.m. time slot was on June 15, 1999, when it hit 32,000 viewers.
The first half-hour Friday featured a “Spotlight” profile of Seth MacFarlane, before his new film “A Million Ways to Die in the West” went on to pull in only $17 million at the box office over the weekend. “Spotlight” drew 42,000 viewers in the demographic. At 10:30 p.m., CNN's sports program “Unguarded” drew an all-time demo low with only 29,000 viewers, the story says.
For prime time overall Friday, CNN averaged 66,000 adults 25-54, placing fifth behind Fox News Channel, MSNBC, CNBC and CNN's sister channel HLN. CNN was third for prime time in total viewers with 284,000, trailing FNC (1.71 million) and MSNBC (362,000), the Deadline report notes.