Once-Hot 'Duck Dynasty' Sees Ratings Plummet Deadline
A&E's reality show “Duck Dynasty,” which was a ratings juggernaut not long ago, continues to post huge viewership losses, with its sixth-season premiere down 46% in total viewers from its fifth-season debut back in January, Deadline.com reports.
Season six premiered Wednesday to a 1.8 rating in adults 18-49 and 4.6 million viewers, representing declines of 45% and 46%, respectively, from the fifth-season premiere, the story reports.
The piece notes: “They were the show’s lowest numbers since the fall of 2012. It was, however, still enough to top everything else on cable last night by a wide margin. ‘Duck Dynasty’ peaked in its fourth season last August, which opened with a 5.0 demo rating and 11.8 million viewers overall, the largest audience ever for a cable reality series.”
The story notes that the show's ratings have been dwindling since "Duck Dynasty" patriarch Phil Robertson sparked an outcry over his views on homosexuality.
"Was it the controversy surrounding star Phil Robertson‘s comments about homosexuality in December or a normal trajectory for a docu-series after half a dozen years?," the piece asks. "Regardless, its ratings have been sliding ever since that controversy blew up."