Paramount Experiments With Distributing a Movie ... on Facebook Variety
"Paramount Pictures is offering Katy Perry’s 71 million Facebook followers the chance to rent her 2012 concert-tour documentary, 'Katy Perry: Part of Me,' directly from the social site," writes Todd Spangler in Variety.
The article reports: "Paramount is the first major studio to distribute a full-length film on Facebook, which has more than 1 billion active monthly users worldwide, in several years. Warner Bros. tested streaming rentals of 'The Dark Knight' and a handful of other titles on the social service in 2011, but soon discontinued the effort.
“ 'Paramount’s digital strategy incorporates the ever-evolving platforms that consumers are using, and this initiative is an example targeting content directly to an avid fan base,' a studio rep said.
The story also notes: "The film is available to Perry’s Facebook fans initially in the U.S., Canada and the U.K., for a rental fee of $4 to watch on the site for a 48-hour period."
Katy Perry in "Part of Me"