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Showtime Doubles Down on Comedy Deadline

On the heels of a green light for its first comedy pilot for 2014, Showtime has given the go-ahead to another comedy pilot. Writing on Deadline.com, Nellie Andreeva reports that the pay-cable channel greenlighted "Crazy Ex-Girlfriend," from Aline Brosh McKenna, Rachel Bloom and Marc Webb.

The news comes just a few days after Showtime greenlighted Cameron Crowe's "Roadies," as we reported last week.

In a first for Showtime, "Crazy Ex-Girlfriend" will reportedly include musical elements.

"Co-created, written and executive produced by Brosh McKenna and writer/actress/comedian Rachel Bloom, 'Crazy Ex-Girlfriend' stars Bloom as Rebecca, a successful, driven, and possibly crazy young woman who impulsively gives up everything -- her partnership at a prestigious law firm and her upscale apartment in Manhattan -- in a desperate attempt to find love and happiness in that exotic hotbed of romance and adventure: West Covina [Calif.]," the story reports.

Showtime bought the project last fall from Bloom and Brosh McKenna, the report notes.

Andreeva writes: "The pay cable network landed it in a competitive situation with what what I heard at the time was a commitment equivalent to a put pilot. Webb is joining the project at the pilot stage as director/exec producer. CBS TV Studios is producing. This marks the second pilot at Showtime for its sibling studio, following the 2011 'Andrew Garland Project.'"

The project is set to start filming in California in the fall.

Said Brosh McKenna: “I am so happy to be working with Rachel Bloom, who is not just a powerhouse musical comedy talent, but also a fabulous writer and creator -- I feel very lucky to have found her videos online."

Andreeva adds: "This marks a return to TV for McKenna, who started on the ABC comedy 'All-American Girl' before segueing to features. She made her mark writing 'The Devil Wears Prada' and most recently co-penned the upcoming 'Annie and Cinderella.' She also has signed on to write Disney’s 'Cruella de Vil,' a live-action feature based on the '101 Dalmatians' character."

rachel bloom.pngRachel Bloom