USA-Germany World Cup Match Draws Big Turnout for ESPN B&C
Even though the match aired during the workday for most Americans, the World Cup showdown between Team USA and Germany attracted ESPN's second-largest audience for a men's soccer match, B&C reports. The match delivered 10.8 million viewers, the story reports, citing Nielsen figures.
"The Americans’ three World Cup group stage matches gave ESPN its three best telecasts for men’s soccer, as well as the most-watched soccer game in U.S. history for the June 22 match against Portugal," the story reports. "Even though the Americans lost to Germany, they managed to get out of the 'group of death' and have a Round of 16 date with Belgium at 4 p.m. Tuesday on ESPN."
The U.S. audience on Spanish-language Univision was 3.4 million, the report notes, lifting the total U.S. audience for the match to more than 14 million.
B&C adds: "The day set a record for digital consumption, with WatchESPN drawing 3.2 million unique viewers and 1.7 million for Univision’s digital coverage."