World Cup Continues to Set Ratings Records Deadline
ESPN racked up its highest rating ever for a World Cup match with Tuesday's clash between Belgium and Team USA. Deadline.com reports that the match delivered a "network record 9.6 overnight rating, making it the highest overnight rating for a World Cup match ever on ESPN or ESPN2."
The report adds: "Televised coverage peaked from 5:45–6 p.m. ET with a 14.1 rating while WatchESPN peaked at 1.5M concurrent viewers. ... ESPN’s Tuesday night coverage posted a 5% hike over the 2010 Saturday afternoon airing of the U.S.’ loss to Ghana in South Africa."
The United States was eliminated from this year's World Cup in Tuesday's 2-1 loss to Belgium.
The report quotes and ESPN spokesperson saying: “The United States had a spectacular run this World Cup and ESPN is proud to have covered it, especially with the unprecedented level of excitement that has swept the country. Our approach all along has been to cover the entire tournament, and there are many great stories that we will continue to present through the final on July 13.”