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TelevisionWeek is supplementing its wall-to-wall news coverage of this year’s upfront TV advertising market with a staff blog bringing readers all the sights, sounds and flavors of the network presentations and parties.

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Blog Entry # 10: EXTRA, EXTRA, UF SPONSORED BY BENJAMIN MOORE!

June 12, 2006 6:43 PM

Translation…this UF is like watching paint dry. In addition to the pace (methodical, deliberate, thoughtful), there sure is a lot of misinformation about what’s really going on. There is a lack of VISIBILITY… a word that became part of the lexicon of the finance industry, defined as: capability of providing a clear unobstructed view.

As for us, our chats continue to get more serious with a variety of shops and advertisers, particularly in the automotive category.

FARBisms

* PHRASES - “At the end of the day…” This used to mean getting home from work, going to bed, having dinner, relaxing. … Now it means … in the final analysis, the bottom line is, the net/net is, when all is said and done … how did this transformation take place?

* UF FUTURESHOCK PART III- In the Year 2016, UGC (User Generated Content) now represents 25% of all original TV programming airing on national TV networks. After a year of corporate infighting, The CW will split into 2 net works, The CW and The WC. Details were unavailable at press time.

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