TelevisionWeek is supplementing its wall-to-wall news coverage of this year’s upfront TV advertising market with a staff blog bringing readers all the sights, sounds and flavors of the network presentations and parties.


Previous Months


Blog Entry #11: ARE WE THERE YET?

June 13, 2006 7:14 PM

While there are pockets of heat with individual advertisers, particularly with certain “BIG IDEAS,” the answer is a deafening NO. That’s ok, time is on our side, yes it is. . This pace will allow sales orgs to strategically better manage their inventory.

This is a good time for another musical thought to be sung to the tune of WHITE CHRISTMAS.

I’m dreaming of a strong upfront.
Just like the ones I used to know.
Where the pitches glisten
And buyers listen, to hear
Loads and loads of dough.

I’m dreaming of a strong upfront.
With every email that I write,
May your days be merry and bright
And may all your UF times
Be nice.


UF FUTURESHOCK PART IV: In the year 2016, now in his second term, POTUS Donald Trump is teaming again with Mark Burnett for the ultimate product placement: The hydrogen-powered Cadillac Escalade is the official White House limo, Air Force One is powered by Ethanol from ADM, which receives prominent IDs on the wings, Coke is the official beverage at Camp David, and the West Wing of the White House is being used by NBC Telemundo for its bilingual remake of the West Wing - starring Charlie Sheen.


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