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TelevisionWeek is supplementing its wall-to-wall news coverage of this year’s upfront TV advertising market with a staff blog bringing readers all the sights, sounds and flavors of the network presentations and parties.

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Blog Entry #16: MUSIC ROCKS......

June 20, 2006 5:51 PM

…it’s time for another musical interlude, with apologies and thanks to Billy Joel:

SOME FOLKS LIKE TO PLACE THEIR BUCKS,
TAKE A HOLIDAY FROM THEIR BUYING CHORES
HOP A RIDE TO THE HAMPTONS, OR THE JERSEY SHORE
I’M TAKING MY METRO NORTH ON THE HUDSON
RIVER LINE- I’M IN AN UPFRONT STATE OF MIND.

I’VE SEEN ALL THE STUDIES WITH THEIR FANCY CLAIMS
AND CONCLUSIONS.
BEEN CRUNCHING MY NUMBERS TILL THEIR
GOOD AND DONE.
BUT I KNOW THAT I’M READY, AND I
DON’T WANT TO WASTE MORE TIME-
I’M IN AN UPFRONT STATE OF MIND. IT WAS SO EASY IN THE EARLY DAYS
THREE BIG NETS AND NOTHING TO LOSE.
BUT NOW WE HAVE A LOT OF GIVE AND TAKE-
THE CABLE NETS, THE DOT COMS TOO.

IT COMES DOWN TO THE CPMS. JUST FORGET
YOUR FRIENDS, BUT I’LL LET IT SLIDE.
DON’T CARE IF IT’S JULY 4TH, OR IN AUGUST TIME.
I DON’T’ HAVE ANY REASONS, I’VE LEFT
THEM ALL BEHIND. I’M IN AN UP
FRONT STATE OF MIND.

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