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TelevisionWeek is supplementing its wall-to-wall news coverage of this year’s upfront TV advertising market with a staff blog bringing readers all the sights, sounds and flavors of the network presentations and parties.

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Blog Entry #4: CUTTING THROUGH THE BLOG

June 5, 2006 4:55 PM

insider2

The industry seems to be inching closer to resolving the great DVR debate, so buckle up for thrills and chills ... just like on our [shameless plug] SUPERCOASTERS special.When the day comes that our currency becomes commercial viewership, who's gonna rate the creative? Creative is not created equal. Ya know what -- if viewership indeed decreases vs. program ratings, and CPM increases commensurately, who cares?

Some networks have actually had robust scatter markets during this season. … I know we sure did. It won't be surprising if some of us sell a little less inventory in this UF.

Word has it that tonight and this weekend, budgets will be refined and registered for the broadcast nets, and real action will begin next week. Be safe out there.

FARBisms
UF RULE #1: KEEP PERSPECTIVE: This is important stuff for our respective orgs, but don't let it tap into your darker side.

ANALYSIS PARALYSIS: Yeah we're under scrutiny and need to defend our decisions. That said, there are some pretty smart, experienced people out there. ... They should be allowed to put that to use and Pull The Trigger. ... Don't wait for my hair to look like Taylor Hicks'.

WORDS: STEWARDSHIP -- According to the Merriam-Webster Dictionary, the careful and responsible management of something entrusted to one's care. It does make sense for our industry! When I first started out and heard the word, I thought it might have something to do with folks we now call flight attendants.

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