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TelevisionWeek is supplementing its wall-to-wall news coverage of this year’s upfront TV advertising market with a staff blog bringing readers all the sights, sounds and flavors of the network presentations and parties.

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UF Blog Entry #17: PLAY IT AGAIN SAM....

June 22, 2006 10:45 AM

While the pace is the same, so is the trend … ongoing registrations tied to unique, customized ideas and ownership positions in our top properties.

FARBisms
WORDS - “TIPPING POINT” - defined as the point in time in which a technology, procedure, service or philosophy has reached critical mass and becomes mainstream.

In the cable industry, we used this term frequently when we hit the inflection point of passing the viewership to broadcast nets. It also was the title of the popular book by Malcom Gladwell.

I’ve reached my personal tipping point. Please:

o No more stories about Brad Pitt and Angelina Jolie.
o Stop running commercials for Empire Carpet with the retro jingle and animated mustachioed carpet guy.
o Find another blog to read, since my final entry will be this Friday.

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Comments (2)

Ted Valand:

Rich-
Gonna miss the fun but cogent insights. It's a long way from New World. Good luck as the upfront pushes forward.
Ted

Regards,
Ted Valand
President & CEO
The VBS Group, Inc.
P=718.875.2735
F=718.858.5221

YOUR PARTNER FOR MEDIA RESEARCH

Ted Valand:

Rich-
Gonna miss the fun but cogent insights. It’s a long way from New World. Good luck as the upfront pushes forward.
Ted

Regards,
Ted Valand
President & CEO
The VBS Group, Inc.
P=718.875.2735
F=718.858.5221

YOUR PARTNER FOR MEDIA RESEARCH

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