Upfront

UF Blog Entry #5: EASY AS 123

June 5, 2006 5:12 PM

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So, this UF really wanted to follow the alphabet, and with ABC it goes.As the UF unfolds, it's sure a good time to remember what is at the core of our business. First what's not:

Getting invited to the MTV Video Awards

Putting spots into your favorite program, when it's off-target.

Finding someone to take a half-share at the Jersey Shore.

Indiscriminately meeting GRP goals.

It IS about helping marketers effectively sell their products and services.

We can always use a little music in our lives, so I encourage you to sing the following out loud, to the tune of New York, New York.

START PLACING THE DOUGH
REGISTRATIONS TODAY
IT'S TIME TO BE A PART OF IT
UP FRONT, UP FRONT

THESE DVR BLUES
ARE MELTING AWAY
LET'S GET TO THE HEART OF IT
UP FRONT, UP FRONT

I WANT TO WAKE UP IN A MARKET
THAT DOESN'T SLEEP
TO FIND WE'RE KINGS OF TV
TOP OF THE HEAP.

MY MEDIA BLUES
ARE LOOKING TO STRAY
I'M GONNA MAKE A BRAND NEW START OF IT
IN THIS UP FRONT.
IF I CAN GET MY PRICE
THAT WOULD BE AWFULLY NICE.
IT'S UP TO YOU,
UP FRONT, UP FRONT.

UP FRONT, UP FRONT.

I WANT TO WAKE UP IN A MARKET
THAT DOESN'T SLEEP
TO FIND WE'RE KINGS OF TV
HEAD OF ALL NETS
CREAM OF THE COMP.
TOP OF THE HEAP.

THESE DVR BLIES
ARE MELTING AWAY
I'M GONNA MAKE A BRAND NEW START OF IT.
IN THIS UP FRONT.
IF I CAN GET MY PRICE
THAT WOULD BE AWFULLY NICE
COME ON, COME THROUGH.
UP FRONT, UP FRONT.