Upfront

Yup, it’s beginning to look a lot like X-Mas … well let’s just say that we’re getting closer to being under the mistletoe.

FARBisms

* WORDS - Incumbents - defined as a holder of office, occupant. I’m not so sure that advertisers REALLY want to be referred to as if they are politicians.

* UF FUTURESHOCK PART II - Back to the future in 2016: The John Malone vision of 500 channels looks like a quaint theory … at last count, 7,235 channels are being measured by CorneaMeter LLP. Sony Electronics announced that it is approximately a year away from launching the first Hologram TV, with an introductory price of $250,000. Apple’s line now consists of IPODS, YOUPODS, USPODS, and WEPODS. With the unbundling of media-buying consortiums, there are now 75 key boutique shops that have average client rosters of four accounts.

* While walking to a group lunch today, a certain Fox Cable sales exec announced that he had split his pants in the back. I asked if that meant he was open for business? Well, he may not be, but I know come Monday, we are!