Small Minds, Big Chairs
July 26, 2006 7:05 PM
Dear God, man. Whatever happened to the cable channel programmer?!
No question about it, our industry is changing.
The convergence is very different than the industry prognosticators (or doomsayers) warned fifteen years ago, but it has happened.
You may not be watching every show on your computer (which is your television … which is your movie screen), but you can’t really sell TV ads any more without an Internet and podcast component - and who knows what is next.
So, it has changed …
But, still, I marvel at the small minds that can occupy big chairs in executive offices. If you truly are a programmer-and some people get the title without the nature-you have to know that it is great programming that drives the train.
But, like everything, when you organize it, you kill it. When the money makes the decision, you make less money.
If American Idol had been conceived by a record company to hock its wares, it would have sucked. Remember Pepsi’s Billion Dollar whatever challenge …?
It’s nothing new, right? The television business was built selling soap. But, you always sell more soap if you’ve got something great to watch. And, that never comes to you by figuring out how to sell more soap.
But, you’ve got to make money at that there cable network …
So, when someone offers you money to program the twelfth knock-off show that will promote an online gaming site, you take it. But, you contribute to the growing malcontent surrounding television. You create another reason for someone to spend time on YouTube instead of with you.
And that may be a good thing. But, I have to believe that it is the forward-looking programmers (that actually fill most of those chairs out there) that will figure out how the seismic shifts save rather than destroy the industry.
And, the small minds? They will go away.
They always do …