The Big Pitch . . .
July 21, 2006 2:44 PM
Pitch meetings are such a bizarre part of our business. When I was new to the television world, I remember talking at a cocktail party to a production company development executive. She told me her day was always stacked with pitches — not to mention the breakfast meeting, the power lunch, drinks at the hottest new spot in town and, of course, dinner. Quite a lot of activity . . .
Then, when I asked what they had most recently produced — the answer was . . . nothing. In the two years they had been funded and in business, they had not made a single show.
I remember being dumbfounded at the thought of all those people pitching to this woman — thinking that it could transform their life — bring them fortune, fame and success. But, really, if you dared to deconstruct it, they were doing some sort of bizarre performance art. It existed just to exist. In the room . . . in that moment . . .
And, I wondered how many of them would have shown up if they knew the dance they were really doing . . .
All these thoughts come from a pitch meeting I had this week in New York. Admittedly, it is a very different experience when people know who you are and what you have done. But, I was reminded how much I like the dance. As my friend (and TV genius) Al Burton always said, “It’s great to be in show business.” And, indeed, I believe it is.
To have a chance to sit in the room with the innovative programming minds of our day is a great exercise in mental and creative gymnastics. I’ve spent the last five years growing this international sports franchise thing — and haven’t had much time in the pitch room lately.
And, I do love it . . .