Logo

Black Eyed Peas on CBS Summer Menu

Jun 4, 2009  •  Post A Comment

CBS has got a feeling that the Black Eyed Peas can provide the right soundtrack to its summer marketing.

The network has licensed “I Gotta Feeling,” the second single from the Peas’ forthcoming “The E.N.D.,” to use in on-air advertisements for its summer lineup. The network’s biggest warm weather hit, “Big Brother,” has a younger audience composition that fits in well with the Peas’ demographic. But the group also has broad appeal, which works for CBS’s crime drama and comedy repeats.

As for “I Gotta Feeling,” the song has all the hallmarks of a network TV promotional chorus, such as lyrics which mention all the nights of the week and upbeat imagery about partying and having a good time. Such themes tend to work well set against images of TV characters and reality stars prancing about

“I Gotta Feeling” also has some unique lyrics that might have amused CBS Entertainment President Nina Tassler: “Fill up my cup/Mazel tov!” the Peas sing at one point, in one verse even adding a “L’chaim!” Tassler has studied to become a cantor, a Jewish singer who participates in prayer services.

–Josef Adalian

6 Comments

  1. Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers,

  2. I cant believe the NHL is going to risk losing one of the best players in his prime to the nHL

  3. I like this sport. You like it? what you think of it? If you have some time, it may wish to continue your article to share with you the happiness.

  4. I like this website shown and it has given me some sort of desire to succeed for some reason, so keep up the good work.

  5. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel 🙂

  6. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

Your Comment

Email (will not be published)