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‘Boss’ Doing Well Against ‘Housewives,’ While Winter Olympics Continue to Dominate Ratings

Feb 22, 2010  •  Post A Comment

NBC continued to score well in the ratings with its coverage of the Vancouver Winter Olympics, but there were interesting results among the other shows as well, including CBS’s "Undercover Boss" significantly beating ABC’s "Desperate Housewives" in the 9 o’clock hour, reports TVBythenumbers.com.

"Boss" averaged a 4.8 rating in the 18-49 demographic over the hour, compared to "Housewives’" 3.7. "Boss" was down 8% from last week, but its bookends of "Amazing Race" at 8 p.m. and "Cold Case" at 10 p.m. were up slightly (4% and 10%) week-to-week, posting a 2.9 and 2.3 rating, respectively. 

NBC won the hour with 6.2 rating overall, and a new "American Dad" on Fox earned a 2.8 rating in the 18-49 demo.

Earlier in the night, at 7 o’clock, the Olympics averaged a 4.8, well ahead of ABC’s "America’s Funniest Home Videos" with an average 2.1, better than CBS’s "60 Minutes’" 1.8 and Fox’s overrun of NASCAR and a new "’Til Death" collecting a 1.4 average.

At 8 o’clock, the Olympics averaged a 6.3 rating for the hour. Fox’s "The Simpsons" and "Cleveland Show" earned a 3.0 and 2.8, respectively. ABC’s "Extreme Makeover Home Edition" landed a 2.5 average in the 18-49 demo, up 32% from last week.

Finally, the 10 o’clock hour was dominated by the Olympics with a 5.5, while ABC’s "Brothers & Sisters" trailed with an average 2.5 in the 18-49 demo.

Allison J. Waldman

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