Football Continues Its Roll, Helps Both CBS and NBC in Sunday Ratings

Nov 8, 2010  •  Post A Comment

America’s love affair with the National Football League was evident on Sunday night as CBS and NBC both benefited, according to TVbytheNumbers.com. CBS’s broadcast overrun from the 4 p.m. game boosted the network’s prime-time Nielsens and NBC’s "Football Night in America" gave the Peacock Network the No. 1 spot for the night overall in the 18-49 demo.

NBC finished the night with an average prime-time rating of 5.3 in 18-49, ahead of CBS’s 4.6 and well ahead of Fox’s 2.8 and ABC’s 2.7. In overall viewers CBS came out on top with an average of 16.1 million to NBC’s 14.0 million.

At 7 p.m. CBS dominated with the late football game coverage, logging an average 8.7 rating in the 18-49 demographic for the hour. NBC’s pregame "Football Night in America" had a 2.15 average for the hour in that demo, and ABC’s "America’s Funniest Home Videos" had a mean score of 1.6 in the 18-49 demo.

At 8 p.m. CBS’s "60 Minutes" had a 4.6 rating for the first half-hour in the 18-49 demo, but fell to a 3.3 for the second half-hour. NBC’s NFL game reversed that trend with a 4.6 rating in the first half-hour growing to a 7.0 in the 18-49 demo for the second half-hour. Fox’s "The Simpsons" and "The Cleveland Show" earned a 3.7 rating and a 3.1, respectively. ABC’s "Extreme Makeover: Home Edition" averaged a 2.5 in the 18-49 demo for the hour.

The 9 p.m. hour was won handily by NBC’s NFL coverage with an average rating of 6.85 in the 18-49 demo, while ABC’s "Desperate Housewives" had a solid 4.0 in the 18-49 for the hour. Fox’s "Family Guy" and "American Dad" netted a 3.8 rating and a 2.9, respectively, in the same demo, while CBS’s "Amazing Race" collected a 3.15 in 18-49.

NBC’s football broadcast completed the night with a 6.3 average rating in the 18-49 demo for the 10 p.m. hour, besting CBS’s "Undercover Boss" with a 2.6 and ABC’s "Brothers and Sisters" with an average of 2.55, both in the 18-49 demo.

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