Discovery Communications has announced that it will rebrand its Planet Green cable channel, Deadline.com reports. Starting May 28, the channel will be called Destination America.
Discovery said Planet Green “will turn red, white and blue.”
“Destination America will be the first network to celebrate the people, places, and stories of the United States, emblazoned with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation,” the company announced. “The inclusive network, targeting Adults 25-54, will be available in 59.5 million homes and feature original series covering such diverse subjects as American food from Tex Mex to barbeque; American mysteries from Jesse James’ lost fortune to Area 51; America’s heroes from those who embody the values of our past to those who invent the technology of our future; as well as never-before-seen footage of America’s iconic landmarks, including Yellowstone National Park and the Everglade swamps.”
Said Henry Schleiff, president and general manager of Destination America: “Americans may be divided by politics, but we are united by our love of country. As a network inclusive to all, Destination America will celebrate this connective spirit by curating the common ground among us: the pluck of the worn saddle, the promise of exploring new territory, and the diversity that has made this nation great.”