NBC and Facebook have created an Olympics partnership, with the broadcaster pledging to nudge viewers to talk about the Games on the social-networking site, which in turn will remind its users to watch the Games, reports The New York Times.
Facebook data will help guide television coverage of the Summer Games, which start July 27, with a "Facebook Talk Meter" shown on TV to illustrate what’s being discussed online, the story notes.
Since the last Summer Olympics in 2008, Facebook has grown to 900 million users from 100 million.
"Facebook has the attention of a large portion of the American audience,” said Gary Zenkel, president of NBC Olympics. The partnership is part of "our continuing efforts to reassemble the audience” that’s fragmented during the past few years, he noted.
The deal isn’t an advertising agreement, and no money is changing hands, the piece adds.
"In effect, the companies will be marketing each other’s products, possibly encouraging even more simultaneous viewing and chatting," the story says.