It’s official: NBC and Microsoft ended their online relationship, which stemmed from the early days of the Internet, with the software giant receiving about $300 million for its 50% stake in MSNBC.com, reports The New York Times’ Media Decoder.
We originally reported this was in the works on July 11, 2012, based on a scoop by Howard Kurtz of The Daily Beast.
NBC News will "fully own our digital businesses,” said Steve Capus, president of NBC News, according to the Decoder story.
MSNBC.com is now NBCNews.com. The move ends a 16-year relationship between NBCUniversal and Microsoft, according to a story on NBCNews.com about the transaction.
"The ties are deep, and untangling them will take at least two years, the network said," according to the Decoder article. NBCNews.com will continue to provide news for MSN.com, Microsoft’s Web portal, while Microsoft will continue to sell NBCNews.com’s ad inventory for an undisclosed period of time, the piece adds.