The iconic Dos Equis advertising spokesman dubbed “the most interesting man in the world” — played by American actor Jonathan Goldsmith — keeps busy doing a lot of things, but one of them isn’t tweeting. The reason? Essentially, he’s too busy out in the real world, “staying thirsty.”
Lesya Lysyj, chief marketing officer for Heineken USA, which owns the Dos Equis brand, talked about why the character has yet to make his presence felt in social media — and revealed a few other marketing secrets too — in an interview with Advertising Age.
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