Netflix has increased its dominance in online viewing, bucking predictions that newer competitors would take away subscribers, reports Bloomberg.
The streaming service represented 33% of prime-time Web viewing, based on Internet traffic, in September, more than Amazon.com, Hulu and Time Warner’s HBO Go by a multiple of at least 18, according to a report from the network services and research company Sandvine.
"I don’t know whose library is better or bigger, but it’s very clear that people use Netflix a lot more," said Dave Caputo, chief executive officer of Sandvine. The company released its “Global Internet Phenomena Report” Wednesday.
Netflix’s share of Web viewing traffic has climbed from 20.6% in the second half of 2010, and was up slightly from 32.7% a year ago, the piece notes.
Amazon’s market share in September was only 1.75%, according to the report, while Hulu was at 1.38% and HBO Go came in with 0.52%.
Sandvine predicts that Netflix should maintain at least a 10-fold lead over rivals through 2014, the story adds.