ABC’s “Good Morning America” is in hot water with some parents over a report about the children’s toy "The Elf on the Shelf," reports the New York Post’s Page Six.
The elf doll is supposed to "travel" to the North Pole at night to tell Santa whether children have been "naughty or nice," with the elf returning to a different spot in the house in the morning. The elf isn’t supposed to be touched by children, or it loses its "magical powers," the story says.
In a segment on “GMA” anchor Lara Spencer explained that parents really move the elf in the middle of the night, and was shown handling the doll on camera.
The result? Hundreds of online complaints from viewers, who wrote that she had ruined the doll for young viewers.
One viewer wrote, "My kid ran upstairs this morning saying the elf on the shelf isn’t real and that parents hide it in the middle of the night!!! I’M PISSED!” Another added, "Tune in tomorrow when Lara tells children all over the country that the Tooth Fairy and Santa Claus are really just your parents."
"GMA" later made a "clarification," with Spencer explaining that since the elf didn’t have a name on the first segment, it didn’t have magical powers yet, the piece adds.