Here are the results of a settlement in a case we hadn’t previously heard about — a lawsuit brought against General Mills’ Strawberry Naturally Flavored Fruit Roll-Ups, which, as it turns out, contain no strawberries whatsoever.
According to the consumer watchdog agency Center for Science in the Public Interest, "Strawberry Naturally Flavored Fruit Roll-Ups contain no strawberries but are made with pears from concentrate, corn syrup, dried corn syrup, sugar, partially hydrogenated cottonseed oil, and 2 percent or less various natural and artificial ingredients. So long as the product continues not to contain strawberries, the new labels will not depict images of strawberries, according to the agreement. And, so long as the product’s label carries the claim “Made with Real Fruit,” such claims will be required to include the actual percentage of fruit in the product. Both of those changes will take effect in 2014."
Getting the new labels for Strawberry Naturally Flavored Fruit Roll-Ups is the result of a "lawsuit brought against [General Mills] by a California woman, Annie Lam, who was represented by the nonprofit nutrition watchdog group the Center for Science in the Public Interest and the consumer protection law firm Reese Richman LLP," according to the announcement issued by the CSPI.