Yahoo and NBC Sports Group have formed a content and promotional partnership in which the two entities will collaborate on premium news and events to create original online and on-air programming, reports B&C.
“While Yahoo Sports and NBC Sports Group will remain as separate entities, they will develop together original, made-for-Web programming that will appear on both websites,” the story reports. “Yahoo’s reporting will be featured on NBC TV and Yahoo Sports will promote the ‘NBC Sports Live Extra’ video player. NBC Sports will also leverage Yahoo’s Rivals.com college website.”
Additionally, Yahoo will leverage NBC Sports’ Regional Networks in the markets they serve, where the NBC networks will become Yahoo’s preferred content provider. “Yahoo Sports’ team pages in those markets will be integrated into the NBC regional websites,” the piece notes. “Yahoo! Sports’ fantasy platform will become the exclusive fantasy game provider of NBC Sports’ Rotoworld.”
Said Mark Lazarus, chairman of the NBC Sports Group: "The complementary nature of this partnership is unmatched in digital sports media. Through our growing television and digital platforms, the Yahoo Sports partnership dramatically expands the digital reach of NBC Sports around the biggest sporting events. We are committed to continually growing this alliance for the benefit of both parties, our sports-property partners, and, most importantly, sports fans."
The partnership encompasses the following sites: Yahoo! Sports, the Rivals Network, NBCSports.com, NBC Sports Regional Networks, GolfChannel.com, Rotoworld.com and Allisports.com.