The network co-founded by Martin Luther King III and Andrew Young has finalized a deal with a broadcaster to expand its presence, reports Deadline.com.
The deal between digital network Bounce TV and broadcaster Univision will make Bounce TV a multicast channel that will appear on 62 Univision-owned stations. It will be in major markets including San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa, the story reports.
The agreement will reportedly increase Bounce’s penetration to African American TV households by 6 percent, from 80% to 86%. Bounce, which launched in September 2011, aims its programming mainly at African Americans in the 25-54 age range.
Term of the agreement have yet to be disclosed. Univision Television Group President Kevin Cuddihy said the collaboration will ”create a powerful one-two combination for viewers and advertisers.”