Conservative pundit Glenn Beck is making a push that will place his media company, TheBlaze, in more direct competition with his former employer, Fox News Channel, reports TVNewser.com.
Beck has launched a campaign called GetTheBlaze, which urges fans to call their pay-TV operator and request that they add TheBlaze to their network lineup.
"It is also a shot cross the bow of Fox News, which has long been the only place on TV to find conservative pundits hosting TV programs,” the story reports. “While Beck’s company has a long way to go, it is trying to take market-share from the network that helped fuel his rise.”
The piece notes that Beck’s push comes at a time when cable operators are looking for ways to reduce the number of channels they carry to trim costs.
The report adds: “TheBlaze is banking on the (remarkably) stable and lucrative cable subscription business to provide a revenue boost. While TheBlaze has about as successful a model that as ever existed in the web-TV world, traditional channels still generate a ton of revenue through the traditional pipeline.”