A red-hot reality show is turning out to be a gold mine for Walmart. Advertising Age reports that the giant retailer is making the most of a relationship with A&E’s hit show "Duck Dynasty, whose stars Korie and Willie Robertson were feted at the retailer’s shareholder meeting last week.
The pair are featured on the top-selling graphic T-shirt at the retailer, and Walmart plans an expansion of the licensing line, the story notes. By the holiday season, "Duck Dynasty" merchandise will be available in 13 of Walmart’s departments, up from six currently.
Merchandise tied to the show is also available at retailers such as Kohl’s and Cabela’s, with Kohl’s set to debut an apparel line later this year, the piece adds.
"Duck Dynasty" Halloween costumes for dogs — beards and camo gear — are among the products that are on the way at Walmart. Click here for more details about what’s in the pipeline, including “Duck Dynasty”-branded antibacterial bandages.