Will NBC’s New Quiz Show Bring Viewers Back to Prime Time?

Jun 11, 2013  •  Post A Comment

With the broadcast networks struggling to draw viewers this past television season, NBC is turning to a quiz show to test whether a new format can bring viewers back to prime time, reports Tim Molloy in TheWrap.

"Million Second Quiz," which will debut Sept. 9, gives viewers incentives to watch television in real time by rewarding them for watching commercials, the story notes.

"If you like shouting ‘Jeopardy’ answers at the screen, you might like ‘Million Second Quiz’ even more: It invites you to play along online. And you might even want to watch the commercials, because the show will give prizes to those who correctly answer questions about its advertisers. You may be challenged, for example, to answer some trivia about Ford Motor Co. during an ad for Ford — and be rewarded with discounts on a car or truck," Molloy writes.

“If in answering that question … I was able to win a $1,000 cash back on a Ford summer clearance sale, I would call that a win-win,” Paul Telegdy, NBC’s president of alternative and late night programming, told the publication.

The contestant who wins on the show will earn the staggering sum of $10 million, the piece points out.

"Million Second Quiz" aims to solve several issues, with networks realizing that live shows are one of the best ways to get viewers to watch, along with the fact that people now watch TV along with a second screen, such as an iPad.

"More people are holding a smartphone than are holding a remote control, which is part of the world we live in now. Imagine your smartphone is populated with a play-along-at-home experience that will also run during commercial breaks," Telegdy said.

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