CBS’s "Big Brother" equaled its high for the season Thursday night, lifting CBS to a nightly win in the broadcast ratings, based on Nielsen overnights for the key 18-49 demo.
TVbytheNumbers.com reports that the reality show delivered a 2.5 average rating in viewers 18-49, matching last week’s season high. The report notes that preseason NFL broadcasts created numerous pre-emptions in local markets, meaning the numbers will be subject to more than the usual adjustments.
CBS filled out the rest of its prime-time lineup with repeat programming, but still won the night handily.
Second-place NBC got a bump from the season finale of "The Winner Is," which surged 40% over its week-ago number to a 1.4 in the 18-49 demo. The show’s lead-out, "Hollywood Game Night," also rose, improving 25% to a 1.5.
ABC had mixed results with its lineup of fresh programs. "Wipeout" fell 8% from a week ago to a 1.1 average in the 18-49 demo, while "Motive" ticked up 25% from last week’s series low to a 1.0 and "Rookie Blue" improved 20% from a series low a week ago to a 1.2.
Fox got by on all repeats and wound up in fifth place among the broadcast nets.
For prime time overall, CBS led the way with a 1.9 in adults 18-49, followed by NBC (1.4 average), Univision (1.3), ABC (1.1) and Fox (0.8). CBS also won total viewers, averaging 6.6 million to lead NBC (5.0 million), ABC (4.7 million), Univision (3.2 million) and Fox (2.3 million).