ColumnColumn ArchivesColumn: What’s the Difference Between Old and New Media?Column: Targeted Ads: The Holy Grail?Column: Broadcast TV: Going MobileColumn: Who Will Survive Online Shakeout?There’s just not enough money to go around on the Web. That’s why the digital studios are tumbling down. The first to fall was Mania TV in March, followed by 60 Frames earlier this month. More will surely shutter in the coming months. The question is, who will be left standing? Digital studios like Deca, Agility, Next New Networks, Electric Farm Entertainment, Revision3 and others are fiercely competing with YouTube, Hulu, broadcast and cable networks and online video advertising networks for the precious few Web video ad dollars. Media firm Magna forecasts the U.S. market for online video will grow by 32% this year, rising from $531 million in 2008 to $699 million in 2009. That’s just not enough to keep everyone fed. “Digital studios are obviously challenged,” said Adam Kasper, senior VP and director of digital media at Media Contacts. “They sell high-priced creative services without long-term, contractual relationships with marketers. That means they are pitching all the time. I don’t see that as a sustainable business model. It’s too taxing on an organization.” For Web video to work for advertisers, brands want to be involved early on in the creative process to meet their marketing objectives, said Jordan...More » |
BlogAd:Tech Defies Downward Attendance TrendThis year the media conference business has been witnessing a 20% drop in attendance across the board. That’s about what the NAB Show, the Consumer...More » Looking for a Few Good Books?Longtime television network publicity guru Gary Morgenstein is flexing his writing muscles. He just released two novels on Amazon, one about a nutty Brooklyn man...More » |
Dealmakers |
Viral Video |