Daisy Whitney Column Archive
Sunday, August 31, 2008
Column: Can Buzz Lift ‘Gemini Division’?
NBC’s high-profile Web series “Gemini Division” is technically in a “soft launch” until Labor Day, but the network already has... More »
Sunday, August 24, 2008
Column: Who’s Watching Pre-Roll Ads?
Does anyone really believe that consumers like pre-rolls ads online? Because I think pre-roll ads—the ones that walk and talk... More »
Sunday, August 17, 2008
Column: I Want My Michael Phelps and I Can’t Have Him!
Last week I caught Michael Phelps fever. And NBC did nothing to bring my temperature down. For starters, there was... More »
Sunday, August 10, 2008
Column: Targeting Key in User-Gen Video
The conventional wisdom is you can’t make money in user-generated video. Advertisers are just too fearful of placing their brands... More »
Tuesday, August 5, 2008
Column: Size Doesn't Matter. Growth Does.
Digital revenues might be a rounding error today, but they’ll be bottom line items in a few years. And that’s... More »
Tuesday, July 29, 2008
Column: Nonfiction Web Series to Rule
We have yet to witness the successful migration of a Web series to the television. But when that epic event... More »
Tuesday, July 22, 2008
Column: A Silver Lining for Web TV
The thing I love about research reports is that there’s a new one every week. And this week’s installment is... More »
Tuesday, July 15, 2008
Column: Incredible Shrinking Digital Profits
Forget Judge Stanton. The real power in the digital media business lies with Anthony J. DiClemente. Mr. DiClemente is not... More »
Tuesday, July 8, 2008
Column: Next Online Gold Rush? It’s Local, Baby
I’m going to make a prediction: The next big money-making venue for new-media producers is in local online video ads.... More »
Monday, June 30, 2008
Build Your Own Brand, Not YouTube's
YouTube is not the most important online video distribution partner. Sounds like a pretty crazy statement, right? After all, Nielsen... More »
Wednesday, June 25, 2008
Video: Comparison Shopping Online, On-Air Ads
The television upfront advertising market is over and networks have sold many of their prime-time spots for next season on-air... More »
Tuesday, June 24, 2008
Spread the Word: New Media Rocks!
On a flight home to San Francisco from Austin last week, the woman sitting next to me asked if I... More »
Tuesday, June 17, 2008
Real or Fake? Do We Even Care?
Is she a natural blonde? Only her hairdresser knows. Or so the saying goes. But the same idea could apply... More »
Tuesday, June 10, 2008
Column: How Did You Fund Your Web 2.0 Startup?
Last week I found myself in the northeast corner of Bryant Park in midtown Manhattan on a gorgeous, sunny day... More »
Tuesday, June 3, 2008
Column: User Feedback Offers Valuable Insights
Are you listening to your viewers? Because that’s the single biggest advantage Web video has over television. Internet TV producers... More »
Older Columns
May 27, 2008
May 21, 2008
May 12, 2008
May 5, 2008
April 28, 2008
April 21, 2008
April 14, 2008
April 4, 2008
March 31, 2008
March 17, 2008
March 10, 2008
March 3, 2008
February 25, 2008
Archived Columns
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