Newspro: State of Digital Transition

In Print
- Mixed-Up Signals: Broadcasters Still Need to Inform Confused Consumers About DTV Any Way They Can
Despite the recent delay of the U.S. digital television transition from Feb. 17 until June 12, television stations across the country are still trying to answer consumers’ many questions, using their own airwaves and just about any other means available to them... On Page 13 and On Page 15 - Telling the Never-Ending DTV Story: Finding New Ways to Cover the Transition Poses a Challenge to Newsroom Staffs
Not only are stations around the country in the midst of shedding their analog signals forever, their news departments are tasked with creatively covering the drawn-out digital transition in their newscasts, too... On Page 14 - NBC Goes 'Nonstop' on Subchannel: Stations Try Various Genres to Fill Additional Channels on Digital Spectrum
In the latest digital news programming initiative for local broadcasters, NBC’s flagship station WNBC-TV in New York is launching a 24-hour local information and lifestyle subchannel today... On Page 16


