In Depth

Football and ‘Big Bang’ Are Broadcast TV’s Most Expensive Ad Buys — AMC’s ‘The Walking Dead’ Is the Most Expensive Scripted Series

By Jeanine Poggi Advertising Age TV’s costliest shows this season are the ones that have a preponderance of live viewership. Football continues to dominate as the most expensive programming for advertisers, with NBC’s “Sunday Night Football” and CBS’ “Thursday Night…

Audi, Chevy and Lincoln Plan to Boost Ad Spending in 2015 — Volkswagen Expects to Keep Spending Flat or Slightly Higher

By Ryan Beene Advertising Age Several major auto brands will boost their marketing budgets next year to support busy model-launch schedules, a group of executives said at the Automotive News Marketing Seminar in New York this week. Audi, Chevrolet and…

P&G’s Crest Nixes On-Field NFL Plans in Wake of Abuse Scandal — Brand Cancels Breast-Cancer Awareness Efforts During NFL Games

By Jack Neff Advertising Age Sept. 19, 2014 Procter & Gamble Co. has pulled the plug on planned “on-field” activities around a breast-cancer awareness promotion with the NFL in the wake of the domestic-violence controversy swirling around the league, the…

TiVo: ‘Gotham’ and ‘NCIS: New Orleans’ Most Anticipated Fall TV Dramas — TiVo’s Fall TV Survey Finds Viewers Eager to Welcome Tea Leoni and Debra Messing to the Fall TV Lineup

Press release from TiVo, Sept. 18, 2014: TiVo Inc., a global leader in the advanced television entertainment market, announced the results of its 2014 Fall TV Survey. CBS’s NCIS: New Orleans is the new drama series viewers are most looking…

A-B InBev to NFL: ‘We Are Not Yet Satisfied’ — Brewer Issued Stern Warning to Troubled League

By E.J. Schultz Advertising Age Anheuser-Busch InBev, one of the NFL’s largest advertisers and sponsors, has broken its silence on the league’s recent troubles in a stern statement that appears to put the NFL on notice. “We are disappointed and…

CBS Saw 5% Volume Drop in the Upfront, Moonves Says — ‘Overnight Ratings Are Virtually Irrelevant Now’

By Jeanine Poggi Advertising Age CBS Chairman-CEO Les Moonves said ad buyers in this year’s upfront committed to spend 4% to 5% fewer dollars than they did in the negotiating season last year. But “pricing was fine,” said Mr. Moonves,…

List of the 61 Markets (so far) That Will Air Reruns of ‘Jeopardy!’ Under the Auspices of the New ‘Daytime Jeopardy!’ Plan

  NEW YORK WABC-TV M-F  2:30P LOS ANGL KABC-TV M-F  3:30P PHILADEL WPVI-TV M-F  2:30P DALLAS KTVT-DT DALLAS KTXA-DT M-F  5:30P SAN FRAN KGO-TV M-F  2:30P ATLANTA WATL M-F  6:30P HOUSTON KHOU M-F  1:05A DETROIT WDIV-TV T,R 12:30P PHOENIX KPHO-TV…

Dick Clark Productions and the Miss America Organization Join Forces on the World-Renowned Miss America Competition in 2015

Press release from Miss America and Dick Clark Productions: SANTA MONICA, CA (September 8, 2014) – dick clark productions and the Miss America Organization announced today that they are partnering to capitalize on the potential of the legendary Miss America…

CBS Announces James Corden as Host of ‘The Late Late Show’

Press release from CBS, Sept. 8, 2014: The CBS Television Network announced today that James Corden will be the new host of THE LATE LATE SHOW. Corden – a multi-faceted performer, host, writer and producer with accomplishments that span television,…

Bruce Morton, Award-Winning Former CBS News Political Correspondent, Dies at 83

Press release from CBS News, Sept. 5, 2014: Bruce Morton, an award-winning political correspondent for CBS News who also covered the Vietnam War and the space program, died today (5) at his home in Washington, D.C., after a battle with…