Share of Advertising Spending by Media

Jun 13, 2007  •  Post A Comment

Q1 2007 vs. Q1 2006

Overall ad spending fell 0.3 percent in the first quarter of 2007, according to TNS Media Intelligence. TV took a hit in both overall spending and as a share of overall media spending, although it still accounts for the bulk of ad dollars. The chart below shows the quarter-to-quarter comparison of share of spending for major advertising media.

Media Type      Jan.-March 2007 Jan.-March 2006
Television 44.6% 45.7%
Magazines 19.2% 18.3%
Newspapers 18.0% 18.8%
Radio   6.6% 6.7%
Internet 7.7% 6.6%
All other 3.9% 3.9%
Total 100.0% 100.0%

This article is part of TVWeek.com’s Media Planner newsletter, a weekly source of breaking news, trend articles, profiles and data about media planning edited by Senior Editor Jon Lafayette.

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