Overall media advertising spending in the U.S. dipped 0.5 percent in the first half of 2007 compared with the first half of 2006, the Nielsen Co. said today.
Internet advertising was on the upswing, posting a 23.2 percent increase between now and this time last year.
The big downswing was national radio advertising, down 8.5 percent.
“American Chopper,” “Dog the Bounty Hunter” and “Miami Ink” led cable programs in product placement in the first half of 2007. “Chopper” totaled 29,476 instances of product placement.
“American Idol,” “Fast Cars and Superstars” and “The Amazing Race: All-Stars” led product placement on the broadcast side. “Idol” tallied up 4,349 points of product placement.
(Editor: Horowitz)
Ad Spending Slips 0.5 Percent From First Half Last Year
Sep 20, 2007 • Post A Comment
Hey how are you doing? I just wanted to stop by and say that it’s been a pleasure reading your blog. I have bookmarked your website so that I can come back & read more in the future as well. plz do keep up the quality writing
Kudos to you! This is a really good blog here and I love your style of writing. How did you get so good at blogging?
Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.