Google is touting its online advertising as a way for television networks to build on-air viewership for their shows.
At a presentation in New York for reporters Thursday, Google discussed a campaign using web display and search advertising to bring viewers back to NBC’s “Heroes” after the show went on a six-week hiatus last spring.
Based on research that accompanied the Google campaign, the effort helped create a 50 percent increase in tune in to the show among viewers 35 plus. Younger viewers who saw the online campaign were as likely to watch as those who didn’t, but were much more likely to watch the show online.
Overall online tune in of the show increased 400 percent among the sample group exposed to the online campaign.
Chris Meador, director of media planning, said Google is a part of NBC’s fall launch campaigns as well.