Logo

A Special on Spots

Dec 5, 2007  •  Post A Comment

Those clever spots for ESPN’s “SportsCenter” are so popular that the network is planning a one-hour special dedicated to the campaign.
“The Best of ‘This is SportsCenter’” will air Dec. 11 at 8 p.m., presented by Kay Jewelers.
Hosted by Karl Ravech, the show will present the history of the campaign as well as debut three new spots in the series. There will also be interviews with celebrities and athletes who have appeared in the commercials, including Roger Clemens, Ben Roethlisberger and Trevor Hoffman.
“Sports fans tell us that they love the SportsCenter campaign, so we’re serving up some of the all-time classic spots from more than 300 that have been produced,” said Katie Lacey, senior VP of marketing at ESPN. “It will be an entertaining look back at the 12 years of the campaign.”
The “This is SportsCenter” campaign was created in 1995 by ad agency Wieden + Kennedy. The ads provide mock behind-the-scenes looks at moments at ESPN’s Bristol headquarters as “SportsCenter” anchors interact with athletes, celebrities and mascots.
ESPN says signing athletes to do spots is easy because the campaign is so popular.
“I was honored to be featured in the legendary ‘This is SportsCenter’ campaign alongside guys like Ladainian Tomlinson, ‘Big Papi’ David Ortiz, Lebron James and Tiger Woods,” said Dallas Cowboys quarterback Tony Romo, who has appeared in two spots this NFL season. “You know you’ve arrived when ESPN calls about shooting a ‘SportsCenter’ spot.”

6 Comments

  1. Ice hockey is an interesting exercise, I like it.

  2. I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  3. Your websites loads up so fast. My site can be quite slow. Which hosting are you currently using?

  4. What a relief to discover a page that can be at last in actuality significance reading! I’ve been looking for all-around concerning this matter except men and women now put rubbish posts, or brief worthless article. I have experienced a couple vids on youtube but it’s now the equivalent as reading a good article.

  5. Thought I would comment and say cool theme, did you generate it on your very own? It really is really really very good!

  6. Aol. unquestionably 1o. Quite often i really like wolff lins and often i hate them, but Im in enjoy ridht now

Your Comment

Email (will not be published)