Products made more appearances in the broadcast shows with the most product placement, according to the Nielsen Product Placement Service. The top 10 shows in product placement on ABC, CBS, NBC, Fox, The CW and MyNetworkTV registered 22,046 occurrences over the first nine months of 2007, compared to 19,125 in the year-earlier period. “American Idol,” the top show, had 4,349 occurrences. “Idol” sponsor Coca-Cola was the most-seen advertiser.
On cable, the top 10 shows for product placement showed a drop from 160,118 appearances to 136,078. “American Chopper” on TLC was the No. 1 show for product placement on cable.
Top 10 Programs: Product Placement, Broadcast Networks First Three Quarters 2007 |
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Program | Network | Total # Occurrences |
American Idol | Fox | 4,349 |
Fast Cars & Superstars | ABC | 3,231 |
Extreme Makeover: Home Edition | ABC | 2,082 |
America’s Next Top Model | CW | 2,070 |
Pussycat Dolls Present | CW | 1,934 |
The Amazing Race: All Stars | CBS | 1,893 |
Deal or No Deal | NBC | 1,827 |
Hell’s Kitchen | Fox | 1,755 |
Beauty and the Geek | CW | 1,496 |
So You Think You Can Dance | Fox | 1,409 |
Tottal | 22,046 |
Source: Place*Views, Nielsen Product Placement Service
Top 10 Programs: Product Placement, Cable Networks First Three Quarters 2007 |
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Program | Network | Total # Occurrences |
American Chopper | TLC | 41,657 |
Dog the Bounty Hunter | A&E | 19,179 |
American Hot Rod | TLC | 14,628 |
Overhaulin’ | TLC | 14,281 |
Top Chef | Bravo | 13,738 |
Flip This House | TLC | 6,824 |
Runs House | MTV | 6,817 |
Driving Force | A&E | 6,436 |
My Super Sweet 16 | MTV | 6,353 |
Run’s House | Fox | 6,165 |
Tottal | 136,078 |
Source: Place*Views, Nielsen Product Placement Service
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