Echostar struck a deal with interactive television technology firm BIAP that will let the satellite provider offer presidential election-related ITV content.
Under the deal, Echostar has launched “Dish Decision 2008, a portal with political information on the national, state and local level.
Echostar will populate the portal with information from non-profit organization Glassbooth, and Echostar users will be able to rank the importance of key areas related to the candidates.
Glassbooth will then provide a “match” of the candidate that aligns most closely to their views.
The feature will be ad-supported.
BIAP is best known for its work with Time Warner. This is BIAP’s first deal with Echostar.
Echostar Makes Deal With BIAP to Offer Presidential Election ITV Content
Jan 7, 2008 • Post A Comment
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