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NBCU Adds LX.tv to Local Media Division

Jan 28, 2008  •  Post A Comment

The local stations division of NBC Universal bought new-media content producer LX.tv in a deal that calls for the new-media shop to produce original entertainment content for all NBC-owned stations and other local properties, NBC announced today.
LX.tv produces two shows for NBC-owned WNBC-TV in New York, “Open House NYC” and “LX.tv 1st Look New York,” which run both online and on-air.
LX.tv will operate as a stand-alone unit within NBC Local Media, the local stations division of NBC.
With the acquisition, LX.tv will produce original entertainment shows for the station group. The financial terms were not disclosed.
As TV news viewership continues to decline, local broadcasters increasingly are turning to original entertainment content to fill their air.
“As we continue to grow our business outside of the traditional television space, one of our priorities has been to increase our local content production, with a particular focus on lifestyle and cultural programming,” John Wallace, president of NBC’s Local Media Division, said in a statement.

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