Logo

CBS News Widget Expands Ad Opportunities for Local Stations, Bloggers

Mar 17, 2008  •  Post A Comment

CBS Television Stations today launched the CBS Local Ad Network, a partnership between the company’s local TV stations and local bloggers and social media Web sites in CBS-owned stations’ markets.
Under the partnership, CBS syndicates local news widgets to local blogs and social media sites. The CBS-created widgets can be embedded in a Web page and include news, weather, politics or other information from the local CBS affiliate as well as a link back to the CBS site. The widgets also include ads that CBS sells.
The purpose of the new offering is to extend the reach of CBS’ local Web content into hyper-targeted Web sites in its markets.
The widget program also creates new Web inventory for CBS stations to sell. Web sites that choose to partner with CBS receive a revenue share from the ads embedded in the widget.
CBS is selling the banner ads in the widget at about a $5 to $10 CPM, said Aaron Radin, senior VP of sales and business development for CBS Television Stations digital media group. “Most of these sites don’t have an ad sales staff, so this gives them the opportunity to sell page views at a higher rate,” he said.
CBS said the network will launch today with five of its stations in the following markets: Boston (wbztv.com), Dallas/Fort Worth (cbs11tv.com), San Francisco (cbs5.com), Denver (cbs4denver.com) and Chicago (cbs2chicago.com).
urbanspoon.jpg
Initial advertisers include AT&T (partnering with cbs2chicago.com in Chicago and cbs2.com/kcal9.com in Los Angeles), North Texas Honda Dealers (partnering with cbs11tv.com in Dallas) and Liberty Mutual Insurance (partnering with wbztv.com in Boston).
CBS will roll out the program in the coming weeks to the remainder of the station group.
Mr. Radin said CBS expects to generate about 20 million impressions in each market on a monthly basis within the next few months.
Jonathan Leess, president of the CBS Television Stations digital media group, said the widget syndication builds on earlier syndication efforts by the local stations group. Two years ago, CBS’ local stations struck a deal with Yahoo to syndicate content to the Web portal.

35 Comments

  1. Radin should let HR know about his relationships with his subordinates.

  2. The ads on cbs streaming are not topical. I am tired of listening to “HOW TO WASH MY CAR”, “HOW HIGH MY GASOLINE ROSE”, Paul Janke is an AS….
    If this is relevant advertisement, I would never venture into your audience.
    I can do much better.
    I hope the person in charge did not get a raise…and if he/she did I hope the taxpayers, or listeners did not paid for it.
    Dennis M Kuchy

  3. Wonderful to read!

  4. Great post!

  5. How are you, Wanted to make you aware that this page is not displaying properly on the Motorola Slvr. Besides, I’m now viewing this blog on my notebook, thank you

  6. Thank you for a great post

  7. Rick Sanchez went down as a sucka trying to fight Jon Stewart – I don’t believe that’s the last we see of him, man is like a character from Anchorman.

  8. Form your daily life authentically. So long as there is even now breath in the body, there exists no close to how a lot of you’ll attain in the lifetime.

  9. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

  10. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here :)

  11. I can tell that you’re an expert in this region. I’m beginning a website soon, as well as your info can be really helpful for me. Thanks for all your help as well as wanting all of you the actual success in your company.

  12. I like this sport. You like it? what you think of it? If you have some time, it may wish to continue your article to share with you the happinesswholesale cheap nhl nfl jerseys.

  13. This is the best blog I’ve ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.

  14. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  15. Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.

  16. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  17. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day :)

  18. I want you to know, your article goes to the core of the subject. Your lucidity leaves me wanting to know more. I will immediately grab your feed to keep up to date with your blog. Saying thanks is simply my little way of saying great job for a good resource. Let In my nicest wishes for your next publication.

  19. I savoured reading it. I need to read more on this subject…I am admiring the time and effort you put in your blog, because it is apparently one great place where I can find lot of usable info..

  20. I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.. :)

  21. Interesting thoughts here. I appreciate you taking the time to share them with us all. It’s people like you that make my day :)

  22. Perfectly composed written content , appreciate it for selective information .

  23. Hi. First of all – nice blog! Secondly this information was also good and interesting to read, but I don’t think everything you have said is real truth. I will need to google about few things you have mentioned in your artcile to make sure. But anyway thanks for the great effort and good luck on writing other articles. P.S sorry for bad English, I aren’t English native speaker.

  24. I agree with your details , wonderful post.

  25. Hello. I will tell fairly … the first time has come on your site on purpose “clever spam”. :) But to write that that close on a theme it is necessary to read. Has started to read – it was pleasant, Has subscribed and with pleasure I read. Very to be pleasant your site – interesting The maintenance, pleasant design for reading … :) Happy New 2011 Year

  26. Neat blog layout! Very easy on the eyes.. i like the colors you picked out

  27. Your site is amazing. I wonder how do you manage to write posts so frequently. I’m very lazy.

  28. Hey, really enjoyed this post! Shed light on a few things I didn’t understand. Thank you.

  29. Amazing freakin blog here. I almost cried while reading it!

  30. Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)

  31. Nice blog here! Also your website loads up fast! What host are you using? I wish my website loaded up as fast as yours lol

  32. Keep focusing on your blog. I love how we can all express our feelings. This is an extremely nice blog here :)

Your Comment

Email (will not be published)